My approach to getting companies aligned across Culture & Brand is broken down into 3 key phases.

Phase 1 - Culture Audit

Est Time: 2-4 weeks

Overview I carry out a thorough assessment of your current company culture. Culture shifts over time, and without realising it you can lose track of exactly who you are as a business and how you work. I take you through my culture audit, to give you a clear understanding of what your current cultural DNA looks like, and how aligned your team is to that from Leadership down to Interns.

What’s Involved - Leadership Culture Survey (c.15 mins max per person / 1 week to complete)

• Review of Survey to discuss outcomes and current view of culture from leaders (c.1 hour)
• Employee Culture Survey (c.15 mins max per person / 1 week to complete)
• Review of Survey to discuss outcomes and current view of culture from employees (c.1 hour)
• Summary of current culture, alignment to that across teams and action points for resolving that

Phase 2- Brand Audit

Est Time: 1 week

Overview Following (or alongside) Culture Audit, I carry out a thorough, independent assessment of your employer brand as it stands today from a potential candidates perspective. You’ll get detailed summaries of what I perceive your brand to represent, as well as the impression I get of your culture as a business; effectively, what do I expect to get if I join this company? That can then be used as comparison against the Culture Audit to understand how the two align.

What’s Involved

• Thorough review of external-facing content and material used to attract talent
• Including: Careers Pages, Job Descriptions, Hiring Platforms, Social Media
• Summary of conclusion and impression of perceived ‘employer brand’

Phase 3- Alignment

Est Time: 1-3 Months

Overview This phase takes the longest, because the hard work starts when you make an effort to positively change what you’re doing. Depending on the outcome of the above two phases, we will have built a picture of where your culture and brand sit from a positioning and messaging perspective. I’ll sit with you to define what the action plan will be re: the brand you want to build, and how you can get alignment to that. Whether that means bringing the brand inline with your culture, or vice versa is up to you. But I will help you to achieve that.

What’s Involved - Review of both Culture & Brand Audit with People & Leadership team (c. 1-2 hours)

• Agree on approach to alignment (e.g. Culture meets Brand or Brand meets Culture)
• I return a detailed action plan for how you can achieve alignment in the way that you want
• If needed, I can work with you hands-on and facilitate workshops, or support as an extra pair of hands in enacting the change that you need.

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